Here you will learn about not only essential values of the Vietnamese cultures and the way business is conducted, but also become clear about the fundamental differences that set Viet Nam apart from other Asian cultures. A must for successful cooperation with the local and overseas Vietnamese colleagues in other countries.

Developed by Phuong-Mai Nguyen Born and raised in Viet Nam, Phuong-Mai Nguyen started her career as a journalist, travelled extensively and has been published extensively both in Viet Nam and foreign countries. She obtained her PhD in intercultural communication from Utrecht University, The Netherlands. Phuong-Mai Nguyen currently teaches at Amsterdam University of Applied Sciences where she is involved in a variety of research projects and training programs.